Prompt Engineering
Structured prompts, creative briefs, prompt iteration, visual direction, and reusable instructions for producing consistent outputs.
I combine 15+ years of graphic design expertise with hands-on AI workflows — prompt engineering, AI-powered visual creation, and a local AI agent I built to explore smarter creative production.
With 15+ years of experience, I create cohesive brand identities, production-ready print systems and digital experiences for 1,000+ international clients. My work spans logos, brand guidelines, corporate stationery, packaging, social campaigns, responsive websites and UI/UX concepts—including entertainment, iGaming, manufacturing and technology.After a decade at Spark Creative, I bring a complete production mindset: art direction, precise execution, stakeholder collaboration and polished hand-off. Today, I combine that foundation with hands-on prompt engineering, AI-powered visual workflows and locally built AI agents to explore ideas faster without compromising usability or creative judgment.
Senior Graphic Designer
Spark Creative Inc. & EMEA
Alongside my work as a Graphic Designer, I actively experiment with generative AI, design-oriented prompt systems, assistant tools and local AI agents. I built a local AI agent and explored ways to connect these tools to practical desktop and creative workflows.
Structured prompts, creative briefs, prompt iteration, visual direction, and reusable instructions for producing consistent outputs.
Hands-on experimentation with multiple AI assistants, local model tools such as Ollama, and the creation of a local AI agent.
AI imagery, campaign mockups, web and UI/UX concepts, creative exploration and visual production supported by professional design tools.
Exploring prompt libraries, repeatable processes, code-assisted prototyping and connecting AI capabilities to everyday design tasks.
A recent, practice-based specialization that complements my established design career — not a claim of 15+ years in AI.
Florin Adam — Design Philosophy across 1,000+ global clients & brand ecosystems
Explore my AI/agent workflows alongside design tools. Select a capability to update the interactive visualization.
* Design percentages come from the original self-assessed CV. AI skills are described qualitatively based on practical projects, not scored or independently certified.
Distribution of the 9 categories shown below (not project volume)
From EMEA production to senior US-agency design
Brand systems, visual languages and print precision designed to remain memorable.
Digital products, thoughtful interactions and modular, responsive UI experiences.
Emerging workflows and technical craft working together — not replacing creative judgment.
A graphic Sapphire-style timeline introduces Florin's path from early design roles to a decade of agency experience, plus the latest AI-focused independent exploration.
EMEA production, visual communication and multi-channel campaigns.
Joined a US creative agency, developing cross-industry branding and design systems.
10+ years at Spark; practical AI, local agents and design prototyping.
Bringing visual direction and modern creative tools to a new team.
Concentrix (formerly Webhelp Galați)
Collaborated within cross-functional EMEA teams and international buying departments to deliver high-impact marketing campaigns, B2B/B2C digital assets, and corporate branding. Streamlined creative production workflows using Salesforce, Zendesk, Atlassian, and Trello, mentored junior designers on brand consistency, and maintained top-tier client satisfaction scores.
Spark Creative Inc. (Remote — US Agency)
Spearheaded end-to-end visual direction, full brand identity systems, and print/digital production for 1,000+ international clients across film & entertainment, gambling, iGaming, board gaming, manufacturing, medical & diagnostics, insurance, and technology (including MX3 Diagnostics, EMCOD, Arcadia Lightning, MTR Inc, and Midrex). Managed direct stakeholder communication, print vendor negotiations, and agile multi-project workflows—delivering complete 360° branding, corporate collateral, high-converting iGaming promotional assets, UI/UX web layouts, retail packaging, Amazon product visuals, exhibition stands, books, and WordPress websites.
Developed hands-on skills with AI assistants and prompt engineering, creating reusable prompts for branding, website concepts, UI/UX exploration and visual assets. Built and experimented with a local AI agent, local language models and AI-assisted creative workflows to support faster exploration, prototyping and design production.
Engineering & Natural Sciences
Practical, recent experience with AI-powered creative workflows and building a local agent.
Professional learning path covering advanced vector illustration, brand identity construction, precision typography, and production workflows in Adobe Illustrator.
Mastered AI-powered generative workflows, smart masking, neural filters, and automated asset generation inside Adobe Creative Cloud.
Google Cloud Partner Academy
Validated expertise in cloud infrastructure value propositions, digital transformation strategies, and enterprise client consultations.
Google Workspace Partner
Proficiency in collaboration ecosystems, secure remote productivity tooling, and cloud-first communication workflows.
james@sparkcm.com • 347-831-1712
To Whom It May Concern,
It is my pleasure to recommend Adam Florin. Adam worked with me at Spark Creative for nearly ten years as our Graphic Designer and Print Coordinator, and he was one of the most dependable people on our team throughout that time.
Adam is a hard and fast worker. Our studio handles a wide range of design, print, web, and video work, often on tight timelines, and Adam consistently turned projects around quickly without letting quality slip. He moved comfortably between design work and the practical details of print coordination, and he took on whatever kind of project came his way.
One of the areas where Adam grew most was in working with clients. Over the years he became more confident and effective in client conversations, communicating clearly, managing expectations, and making sure clients felt heard and well looked after. That growth made a real difference to how our clients experienced working with us.
Just as important, Adam brings a positive attitude and a friendly, easygoing personality to work every day. He is easy to work with, supportive of his colleagues, and someone people genuinely enjoy having on the team. Above all, he is reliable: when Adam said something would get done, it got done.
Any team would be lucky to have him, and I recommend him without reservation. Please feel free to contact me if you would like to discuss his work in more detail.
Co-founder, Spark Creative Inc.
Reach out for senior graphic design opportunities, print coordination, brand identity systems, or freelance collaborations.
florinadam91@gmail.com